Analyzing Woodstock (WSFL) & China Finance Online (JRJC)

Woodstock (OTCMKTS:WSFL) and China Finance Online (NASDAQ:JRJC) are both small-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk and profitability.

Analyst Recommendations

This is a summary of current ratings and target prices for Woodstock and China Finance Online, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Woodstock 0 0 0 0 N/A
China Finance Online 0 0 0 0 N/A

Valuation & Earnings

This table compares Woodstock and China Finance Online’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Woodstock $6.86 million 0.07 -$300,000.00 N/A N/A
China Finance Online $42.62 million 0.55 -$36.73 million N/A N/A

Woodstock has higher earnings, but lower revenue than China Finance Online.


This table compares Woodstock and China Finance Online’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Woodstock N/A N/A N/A
China Finance Online -49.35% -61.94% -25.10%

Volatility and Risk

Woodstock has a beta of -1.39, suggesting that its share price is 239% less volatile than the S&P 500. Comparatively, China Finance Online has a beta of 1.97, suggesting that its share price is 97% more volatile than the S&P 500.

Institutional & Insider Ownership

2.3% of China Finance Online shares are held by institutional investors. 30.4% of China Finance Online shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


China Finance Online beats Woodstock on 5 of the 9 factors compared between the two stocks.

Woodstock Company Profile

Woodstock Holdings, Inc., through its subsidiary, provides securities brokerage and investment banking services in the United States. It offers full service commission and fee-based money management services to individual and institutional investors. The company sells stocks, mutual funds, bonds, managed accounts, and other investment advisory and financial planning products and services through a network of independent contractor registered representatives to retail clients; and variable annuities and life insurance products through independent contractors and broker network to retail clients and consumers. It also provides investment supervisory services; and planning and consulting services in various financial services areas, such as financial planning, tax planning, benefits consulting, corporate 401(k)s, and other types of financial structures. It was formerly known as Woodstock Financial Group, Inc. and changed its name to Woodstock Holdings, Inc. in January 2010. The company was founded in 1995 and is headquartered in Woodstock, Georgia.

China Finance Online Company Profile

China Finance Online Co. Limited provides Web-based financial services in the People's Republic of China and Hong Kong. The company operates through three segments: Commodities Brokerage Services; Online Financial Information and Advisory Service, and Other Related Services; and Hong Kong Brokerage Services. It provides online access to securities and commodities trading services, wealth management products, and securities investment advisory services to retail investors; and financial database and analytics to institutional investors, including financial, research, academic, and regulatory institutions, as well as financial software products. The company is involved in the operation of Yinglibao, an Internet-based financial platform that integrates wealth management solutions and mutual fund distribution; JRJ mobile app for financial information, securities trading, investment advisory, and wealth management; to provide access for wealth management solutions and mutual fund distribution; and, a financial information Website. In addition, it provides commodities brokerage services; securities and futures contracts brokerage and related services to its customers, who invest in stocks listed on Hong Kong Stock Exchanges and Clearing Limited; information services; and insurance brokerage services. The company offers its products and services to individual investors managing their own money; professional investors, such as institutional investors managing large sums of money on behalf of their clients and high net worth individuals; and other financial professionals, including investment bankers, stock analysts and financial reporters, and middle class individuals. The company was incorporated in 1998 and is based in Beijing, the People's Republic of China.

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