Contrasting Lendingtree (TREE) & PPDAI Group (PPDF)

Lendingtree (NASDAQ:TREE) and PPDAI Group (NYSE:PPDF) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.

Profitability

This table compares Lendingtree and PPDAI Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Lendingtree 12.73% 12.86% 6.08%
PPDAI Group 25.95% 36.22% 12.34%

Institutional & Insider Ownership

84.9% of Lendingtree shares are held by institutional investors. Comparatively, 5.9% of PPDAI Group shares are held by institutional investors. 20.5% of Lendingtree shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Lendingtree and PPDAI Group’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Lendingtree $617.74 million 5.44 $15.57 million $3.02 86.84
PPDAI Group $596.44 million 3.17 $166.44 million N/A N/A

PPDAI Group has lower revenue, but higher earnings than Lendingtree.

Analyst Ratings

This is a summary of current ratings and price targets for Lendingtree and PPDAI Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lendingtree 1 5 9 0 2.53
PPDAI Group 0 2 2 0 2.50

Lendingtree currently has a consensus target price of $335.27, indicating a potential upside of 27.84%. PPDAI Group has a consensus target price of $12.00, indicating a potential upside of 90.78%. Given PPDAI Group’s higher probable upside, analysts plainly believe PPDAI Group is more favorable than Lendingtree.

Summary

Lendingtree beats PPDAI Group on 6 of the 11 factors compared between the two stocks.

Lendingtree Company Profile

LendingTree, Inc., through its subsidiary, LendingTree, LLC, operates an online loan marketplace for consumers seeking loans and other credit-based offerings in the United States. Its mortgage products comprise purchase and refinance products. The company also provides information, tools, and access to various conditional loan offers for non-mortgage products, including auto loans, credit cards, home equity loans, personal loans, reverse mortgages, small business loans, and student loans. In addition, it offers information, tools, and access to other products, including deposit accounts; credit repair, through which consumers obtain assistance improving their credit profiles; debt relief services, through which consumers obtain assistance negotiating existing loans; and home improvement services, through which consumers have the opportunity to research and find home improvement professional services. Further, the company provides personal credit data, through which consumers gain insights into how prospective lenders and other third parties view their credit profiles; real estate brokerage services, through which consumers are matched with local realtors who assist them in their home purchase or sale efforts; and various consumer insurance products, including home and automobile, through which consumers are matched with insurance lead aggregators to obtain insurance offers. Additionally, it operates CompareCards, an online source for side-by-side credit card comparison shopping; SimpleTuition, an online marketing platform for student loans; MagnifyMoney, a consumer-facing media property that offers editorial content, expert commentary, tools, and resources; and SnapCap, an online platform, which connects business owners with lenders. The company was formerly known as Tree.com, Inc. and changed its name to LendingTree, Inc. in January 2015. LendingTree, Inc. was founded in 1996 and is headquartered in Charlotte, North Carolina.

PPDAI Group Company Profile

PPDAI Group Inc., an investment holding company, operates an online consumer finance marketplace through its platform in the People's Republic of China. It provides services to match borrowers with investors and facilitate loan transactions on its marketplace through the lifecycle of loans. The company offers standard and other loan products; and investment services to investors. As of December 31, 2017, it had approximately 65 million cumulative registered users. The company was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

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