Viacom, Inc. Class A (VIA) vs. Childrens Place (PLCE) Head to Head Review

Viacom, Inc. Class A (NASDAQ: PLCE) and Childrens Place (NASDAQ:PLCE) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, analyst recommendations, valuation, risk and profitability.


This table compares Viacom, Inc. Class A and Childrens Place’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Viacom, Inc. Class A 15.65% 23.53% 6.77%
Childrens Place 3.76% 33.17% 15.13%

Analyst Recommendations

This is a breakdown of current recommendations for Viacom, Inc. Class A and Childrens Place, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viacom, Inc. Class A 2 1 0 0 1.33
Childrens Place 1 2 11 0 2.71

Viacom, Inc. Class A presently has a consensus price target of $36.00, suggesting a potential upside of 7.30%. Childrens Place has a consensus price target of $147.08, suggesting a potential upside of 13.97%. Given Childrens Place’s stronger consensus rating and higher probable upside, analysts plainly believe Childrens Place is more favorable than Viacom, Inc. Class A.

Risk & Volatility

Viacom, Inc. Class A has a beta of 1.3, indicating that its stock price is 30% more volatile than the S&P 500. Comparatively, Childrens Place has a beta of 0.44, indicating that its stock price is 56% less volatile than the S&P 500.

Earnings and Valuation

This table compares Viacom, Inc. Class A and Childrens Place’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Viacom, Inc. Class A $13.26 billion 1.02 $1.87 billion N/A N/A
Childrens Place $1.87 billion 1.13 $84.69 million $7.91 16.31

Viacom, Inc. Class A has higher revenue and earnings than Childrens Place.


Viacom, Inc. Class A pays an annual dividend of $0.80 per share and has a dividend yield of 2.4%. Childrens Place pays an annual dividend of $2.00 per share and has a dividend yield of 1.5%. Childrens Place pays out 25.3% of its earnings in the form of a dividend. Childrens Place has increased its dividend for 3 consecutive years.

Insider & Institutional Ownership

2.2% of Viacom, Inc. Class A shares are held by institutional investors. 0.7% of Viacom, Inc. Class A shares are held by company insiders. Comparatively, 3.8% of Childrens Place shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


Childrens Place beats Viacom, Inc. Class A on 9 of the 16 factors compared between the two stocks.

Viacom, Inc. Class A Company Profile

Viacom, Inc. operates media brands that create entertainment content worldwide. The company creates television programs, motion pictures, short-form content, games, consumer products, podcasts, live events, and social media experiences. It operates through two segments, Media Networks and Filmed Entertainment. The Media Networks segment provides entertainment content and related branded products for consumers through approximately 300 locally programmed and operated TV channels, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, SPIKE, VH1, TV Land, CMT, Logo, Channel 5, Telefe, Colors, Paramount Channel, TeenNick, Nicktoons, Nick Music, MTV2, MTV Classic, MTV Live, BET Her, BET Gospel, and BET Hip Hop, as well as through online, mobile, and apps. The Filmed Entertainment segment produces, finances, acquires, and distributes motion pictures, television programming, and other entertainment content under the Paramount Pictures, Paramount Players, Paramount Animation, Paramount Television, Nickelodeon Movies, and MTV Films brands. This segment exhibits motion pictures theatrically through home entertainment, licensing to television and digital platforms, and ancillary activities. The company releases its content through DVDs, Blu-ray discs, transactional video-on-demand, subscription video-on-demand, pay television, cable television, free television, and free video-on-demand, as well as airlines and hotels. Viacom, Inc. is headquartered in New York, New York.

Childrens Place Company Profile

The Children's Place, Inc. operates as a children's specialty apparel retailer. The company operates in two segments, The Children's Place U.S. and The Children's Place International. It sells apparel, accessories, footwear, and other items for children; and designs, contracts to manufacture, and sells merchandise under the proprietary The Children's Place, Place, and Baby Place brand names. As of February 3, 2018, the company operated 1,014 stores in the United States, Canada, and Puerto Rico; and 190 international points of distribution operated by its 7 franchise partners in 19 countries. It also sells its products through, an online store. The company was formerly known as The Children's Place Retail Stores, Inc. and changed its name to The Children's Place, Inc. in June 2014. The Children's Place, Inc. was founded in 1969 and is headquartered in Secaucus, New Jersey.

Receive News & Ratings for Viacom Inc. Class A Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Viacom Inc. Class A and related companies with's FREE daily email newsletter.

Leave a Reply