Kirkland’s Home (KIRK) vs. 1-800-Flowers (FLWS) Financial Survey

Kirkland’s Home (NASDAQ: KIRK) and 1-800-Flowers (NASDAQ:FLWS) are both small-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, risk, analyst recommendations, earnings and institutional ownership.

Analyst Recommendations

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This is a summary of recent recommendations and price targets for Kirkland’s Home and 1-800-Flowers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kirkland’s Home 0 0 3 0 3.00
1-800-Flowers 1 3 4 0 2.38

Kirkland’s Home currently has a consensus target price of $13.33, indicating a potential upside of 27.59%. 1-800-Flowers has a consensus target price of $12.40, indicating a potential downside of 5.70%. Given Kirkland’s Home’s stronger consensus rating and higher probable upside, analysts plainly believe Kirkland’s Home is more favorable than 1-800-Flowers.

Earnings and Valuation

This table compares Kirkland’s Home and 1-800-Flowers’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Kirkland’s Home $634.12 million 0.26 $5.29 million $0.38 27.50
1-800-Flowers $1.19 billion 0.71 $44.04 million $0.43 30.58

1-800-Flowers has higher revenue and earnings than Kirkland’s Home. Kirkland’s Home is trading at a lower price-to-earnings ratio than 1-800-Flowers, indicating that it is currently the more affordable of the two stocks.


This table compares Kirkland’s Home and 1-800-Flowers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kirkland’s Home 0.84% 4.59% 2.21%
1-800-Flowers 4.70% 9.34% 4.78%

Volatility & Risk

Kirkland’s Home has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500. Comparatively, 1-800-Flowers has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Institutional & Insider Ownership

94.7% of Kirkland’s Home shares are owned by institutional investors. Comparatively, 34.2% of 1-800-Flowers shares are owned by institutional investors. 7.8% of Kirkland’s Home shares are owned by insiders. Comparatively, 61.4% of 1-800-Flowers shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


1-800-Flowers beats Kirkland’s Home on 11 of the 14 factors compared between the two stocks.

About Kirkland’s Home

Kirkland's, Inc. operates as a specialty retailer of home décor and gifts in the United States. The company's stores provide various merchandise, including framed arts, mirrors, wall décors, candles and related items, lamps, decorative accessories, accent furniture, textiles, garden-related accessories, and artificial floral products. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names in various off-mall venues comprising lifestyle centers, power strip centers, outlet centers, and freestanding locations, as well as enclosed malls. As of March 16, 2018, it operated 420 stores in 36 states. The company also sells its products through its Website. Kirkland's, Inc. was founded in 1966 and is based in Brentwood, Tennessee.

About 1-800-Flowers, Inc., together with its subsidiaries, provides gourmet food and floral gifts for various occasions in the United States. It operates in three segments: Consumer Floral; Gourmet Food and Gift Baskets; and BloomNet Wire Service. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements and plants, gifts, popcorn, gourmet foods and gift baskets, cookies, chocolates, candies, wine, and gift-quality fruits, as well as balloons, candles, keepsake gifts, and plush stuffed animals. It also provides floral wire service through; gourmet gifts, such as fruits and other gourmet items through 1-877-322-1200 or; popcorn and specialty treats through 1-800-541-2676 or; cookies and baked gifts from 1-800-443-8124 or; gift baskets and towers from; English muffins and other breakfast treats from 1-800-999-1910 or; carved fresh fruit arrangements from; and steaks and chops from The company offers its products to consumers and wholesalers. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Carle Place, New York.

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