Critical Survey: The Vitamin Shoppe (VSI) and Ceconomy (MTTRY)

The Vitamin Shoppe (NYSE: VSI) and Ceconomy (OTCMKTS:MTTRY) are both retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership and profitability.


Ceconomy pays an annual dividend of $0.04 per share and has a dividend yield of 1.8%. The Vitamin Shoppe does not pay a dividend.

Analyst Ratings

This is a summary of recent ratings for The Vitamin Shoppe and Ceconomy, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Vitamin Shoppe 2 4 0 0 1.67
Ceconomy 0 0 1 0 3.00

The Vitamin Shoppe presently has a consensus target price of $4.95, indicating a potential upside of 12.50%. Given The Vitamin Shoppe’s higher probable upside, analysts clearly believe The Vitamin Shoppe is more favorable than Ceconomy.

Risk and Volatility

The Vitamin Shoppe has a beta of 0.5, suggesting that its stock price is 50% less volatile than the S&P 500. Comparatively, Ceconomy has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500.

Institutional & Insider Ownership

89.0% of The Vitamin Shoppe shares are held by institutional investors. Comparatively, 0.0% of Ceconomy shares are held by institutional investors. 1.1% of The Vitamin Shoppe shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


This table compares The Vitamin Shoppe and Ceconomy’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Vitamin Shoppe -21.39% 3.13% 1.55%
Ceconomy N/A N/A N/A

Valuation and Earnings

This table compares The Vitamin Shoppe and Ceconomy’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
The Vitamin Shoppe $1.18 billion 0.09 -$252.15 million $0.39 11.28
Ceconomy $24.48 billion 0.15 $1.22 billion N/A N/A

Ceconomy has higher revenue and earnings than The Vitamin Shoppe.


Ceconomy beats The Vitamin Shoppe on 8 of the 13 factors compared between the two stocks.

The Vitamin Shoppe Company Profile

Vitamin Shoppe, Inc., through its subsidiaries, operates as a omni-channel specialty retailer and contract manufacturer of nutritional products in the United States and internationally. It operates in two segments, Retail and Manufacturing. The company provides custom manufacturing and private labeling services for vitamin, mineral, and supplement products, as well as develops and markets own branded products. It offers vitamins, minerals, herbs, specialty supplements, sports nutrition products, and other health and wellness products of approximately 900 brands, such as own brands comprising The Vitamin Shoppe, BodyTech, True Athlete, Mytrition, plnt, ProBioCare, Next Step, and Betancourt Nutrition; and national brands, including Optimum Nutrition, Cellucor, Garden of Life, Quest Nutrition, Solaray, Solgar, Megafood, and Nature's Way. The company sells its products through Vitamin Shoppe and Super Supplements retail stores, as well as through its Website. As of December 30, 2017, it operated through 785 Vitamin Shoppe and Super Supplements retail stores in 45 states, the District of Columbia, and Puerto Rico; and 8 franchise stores in Panama, 5 in Guatemala, 3 in Paraguay, and 2 in Costa Rica. The company was formerly known as VS Holdings, Inc. and changed its name to Vitamin Shoppe, Inc. in November 2009. Vitamin Shoppe, Inc. was founded in 1977 and is headquartered in Secaucus, New Jersey.

Ceconomy Company Profile

Ceconomy AG engages in the consumer electronics retail business. It operates multichannel consumer electronics stores under the MediaMarkt and Saturn brand names;, an online electronics store; and JUKE!, a music streaming service that comprise songs, films, games, and e-books. The company also operates iBOOD, a live-shopping portal; Flip4New!, a purchasing service for consumer electronics, which allow customers to sell used electronic articles; and LocaFox, a local commerce platform that connects local retailers with the multichannel world. In addition, it offers professional consultancy services, including installation, networking, and troubleshooting in the area of digital products; provides services for advertisers to develop online campaigns. It has approximately 1,053 stores in Europe. Ceconomy AG is headquartered in Düsseldorf, Germany.

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