Comparing Genius Brands (GNUS) & Discovery (DISCB)

Genius Brands (NASDAQ: GNUS) and Discovery (NASDAQ:DISCB) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations and valuation.


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This table compares Genius Brands and Discovery’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Genius Brands -642.35% -49.40% -27.78%
Discovery -4.90% 21.68% 5.92%

Analyst Ratings

This is a summary of current recommendations and price targets for Genius Brands and Discovery, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Genius Brands 0 0 2 0 3.00
Discovery 0 0 0 0 N/A

Genius Brands currently has a consensus target price of $7.50, suggesting a potential upside of 165.96%. Given Genius Brands’ higher possible upside, research analysts clearly believe Genius Brands is more favorable than Discovery.

Valuation & Earnings

This table compares Genius Brands and Discovery’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Genius Brands $5.33 million 4.34 -$4.90 million ($1.59) -1.77
Discovery $6.87 billion 1.92 -$337.00 million N/A N/A

Genius Brands has higher earnings, but lower revenue than Discovery.

Institutional and Insider Ownership

17.2% of Genius Brands shares are owned by institutional investors. Comparatively, 0.0% of Discovery shares are owned by institutional investors. 60.0% of Genius Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk and Volatility

Genius Brands has a beta of -0.68, meaning that its share price is 168% less volatile than the S&P 500. Comparatively, Discovery has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500.


Genius Brands beats Discovery on 6 of the 11 factors compared between the two stocks.

Genius Brands Company Profile

Genius Brands International, Inc., a content and brand management company, creates and licenses animated multimedia content for toddlers to tweens worldwide. The company offers Thomas Edison's Secret Lab, a STEM-based comedy adventure series; Baby Genius, a catalogue of songs, music videos, and toys, which feature classic nursery rhymes, learning songs, classical music, holiday favorites, and others for toddlers; and Warren Buffet's Secret Millionaire's Club, an animated series for kids. It also develops and produces animated series, such as Llama Llama, SpacePop, Stan Lee's Cosmic Crusaders, and Rainbow Rangers. In addition, the company acts as a licensing agent for Llama Llama, From Frank, and Celessence Technologies. It serves various customers and partners, including broadcasters, consumer products licensees, and retailers. Genius Brands International, Inc. sells its products directly at wholesale to retail stores or through online retailers. The company was formerly known as Pacific Entertainment Corporation and changed its name to Genius Brands International, Inc. in October 2011. Genius Brands International, Inc. was founded in 2006 and is based in Beverly Hills, California.

Discovery Company Profile

Discovery Communications, Inc. (Discovery) is a global media company. The Company provides content across multiple distribution platforms, including pay-television (pay-TV), free-to-air (FTA) and broadcast television, Websites, digital distribution arrangements and content licensing agreements. Its segments include U.S. Networks, which consists principally of domestic television networks and digital content services; International Networks, consisting primarily of international television networks and digital content services, and Education and Other, which consists principally of curriculum-based product and service offerings, and production studios. The Company’s portfolio of networks includes television brands, such as Discovery Channel, Animal Planet, ID, Velocity (known as Turbo outside of the United States) and Eurosport. It is also engaged in extending content distribution across various platforms, including brand-aligned Websites, Web-native networks and online streaming.

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