Sito Mobile (SITO) and Qudian (QD) Head to Head Comparison

Sito Mobile (NASDAQ: SITO) and Qudian (NYSE:QD) are both technology companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, institutional ownership and valuation.

Analyst Ratings

This is a summary of recent ratings and target prices for Sito Mobile and Qudian, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sito Mobile 0 2 4 0 2.67
Qudian 0 0 6 0 3.00

Sito Mobile currently has a consensus price target of $8.60, suggesting a potential upside of 35.43%. Qudian has a consensus price target of $21.00, suggesting a potential upside of 82.77%. Given Qudian’s stronger consensus rating and higher possible upside, analysts clearly believe Qudian is more favorable than Sito Mobile.

Earnings and Valuation

This table compares Sito Mobile and Qudian’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sito Mobile $29.43 million 4.75 -$1.40 million ($0.59) -10.76
Qudian N/A N/A N/A $0.88 13.06

Qudian has lower revenue, but higher earnings than Sito Mobile. Sito Mobile is trading at a lower price-to-earnings ratio than Qudian, indicating that it is currently the more affordable of the two stocks.


This table compares Sito Mobile and Qudian’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sito Mobile -29.34% -47.82% -25.15%
Qudian N/A N/A N/A

Institutional and Insider Ownership

12.5% of Sito Mobile shares are held by institutional investors. 1.5% of Sito Mobile shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


Qudian beats Sito Mobile on 7 of the 10 factors compared between the two stocks.

About Sito Mobile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

About Qudian

Qudian Inc. provides cash credit products, which provide funds in digital form, and merchandise credit products. The Company operates through an online platform and all the transaction are facilitated through mobile devices. Borrowers can apply for credit on their mobile phones and receive approval within a few seconds. Approved borrowers are then able to draw down on their cash credit with cash disbursed immediately into their Alipay accounts in digital form. It also offers merchandise credit products to finance borrowers’ direct purchase of merchandise offered on its marketplace on installment basis. Its marketplace connects consumers with merchandise suppliers. It offers 14 categories of merchandise from over 1,000 brands covering primarily consumer electronics, home appliances, watches and accessories, sports and outdoor merchandise and luggage.

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