Head to Head Survey: Cars.com (CARS) and Its Rivals

Cars.com (NYSE: CARS) is one of 44 publicly-traded companies in the “Internet Services” industry, but how does it weigh in compared to its competitors? We will compare Cars.com to similar companies based on the strength of its valuation, earnings, risk, profitability, dividends, analyst recommendations and institutional ownership.

Valuation & Earnings

This table compares Cars.com and its competitors top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Cars.com N/A N/A 14.29
Cars.com Competitors $991.07 million $116.17 million 630.78

Cars.com’s competitors have higher revenue and earnings than Cars.com. Cars.com is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Institutional and Insider Ownership

73.0% of shares of all “Internet Services” companies are held by institutional investors. 20.3% of shares of all “Internet Services” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Cars.com and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com 0 1 2 0 2.67
Cars.com Competitors 400 1568 2657 90 2.52

Cars.com presently has a consensus target price of $34.00, suggesting a potential upside of 39.92%. As a group, “Internet Services” companies have a potential upside of 3.43%. Given Cars.com’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Cars.com is more favorable than its competitors.


This table compares Cars.com and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cars.com N/A N/A N/A
Cars.com Competitors 2.30% 44.43% 8.98%


Cars.com competitors beat Cars.com on 7 of the 10 factors compared.

About Cars.com

Cars.com Inc. owns a digital automotive marketplace business (Cars.com). Cars.com is an online research destination for car shoppers. The Company is engaged in the sale of online subscription advertising products targeting car dealerships. It offers a suite of products and services targeting the automotive needs of its buyer and seller customers. Cars.com offers a digital automotive marketplace search engine that helps car buyers to make informed purchasing decisions and helps sellers to engage with a portion of their target customer base. This online automotive marketplace service connects buyers and sellers across five Websites: Cars.com, Auto.com, DealerRater.com, NewCars.com and PickupTrucks.com. Its automotive marketplace products also include credible user and automotive and dealer reviews. It is also engaged in the sale of display advertising to national advertisers. Car buyers and car owners interface with Cars.com primarily through the Cars.com sites and mobile applications.

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