Travelzoo (TZOO) and eLong (LONG) Head to Head Analysis

Travelzoo (NASDAQ: TZOO) and eLong (NASDAQ:LONG) are both small-cap retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, profitability, earnings, institutional ownership, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Travelzoo and eLong, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Travelzoo 0 0 0 0 N/A
eLong 0 0 0 0 N/A

Insider and Institutional Ownership

25.5% of Travelzoo shares are held by institutional investors. 58.5% of Travelzoo shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Travelzoo and eLong’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Travelzoo 3.49% 11.59% 3.78%
eLong -120.75% -115.59% -58.03%

Volatility and Risk

Travelzoo has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500. Comparatively, eLong has a beta of -0.01, suggesting that its share price is 101% less volatile than the S&P 500.

Valuation & Earnings

This table compares Travelzoo and eLong’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Travelzoo $128.55 million 0.61 $6.63 million $0.28 22.32
eLong N/A N/A N/A ($4.21) -4.28

Travelzoo has higher revenue and earnings than eLong. eLong is trading at a lower price-to-earnings ratio than Travelzoo, indicating that it is currently the more affordable of the two stocks.

Summary

Travelzoo beats eLong on 8 of the 8 factors compared between the two stocks.

Travelzoo Company Profile

Travelzoo, formerly Travelzoo Inc., is a media commerce company. The Company informs over 28 million members in Asia Pacific, Europe and North America, as well as various Website users, about the travel and entertainment deals available from a range of companies. The Company operates through three segments: Asia Pacific, Europe and North America. The Asia Pacific segment consists of the Company’s operations in Australia, China, Hong Kong, Japan, Taiwan and Southeast Asia. The Europe segment consists of the Company’s operations in France, Germany, Spain and the United Kingdom. The North America segment consists of Travelzoo’s operations in Canada and the United States. Its publications and products include the Travelzoo Websites, the Travelzoo Top 20 e-mail newsletter, the Newsflash e-mail alert service, the SuperSearch pay-per-click travel search tool, and the Travelzoo Network, a network of third-party Websites that list travel deals published by Travelzoo.

eLong Company Profile

eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.

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