The Rubicon Project (RUBI) Earns Daily Media Impact Score of 0.09

Media headlines about The Rubicon Project (NYSE:RUBI) have been trending somewhat positive recently, Accern Sentiment reports. Accern identifies positive and negative press coverage by reviewing more than 20 million news and blog sources. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores closest to one being the most favorable. The Rubicon Project earned a media sentiment score of 0.09 on Accern’s scale. Accern also gave media coverage about the software maker an impact score of 45.4611835149662 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.

Here are some of the news headlines that may have impacted Accern Sentiment Analysis’s analysis:

Several research firms recently weighed in on RUBI. Zacks Investment Research lowered shares of The Rubicon Project from a “buy” rating to a “hold” rating in a research note on Friday, July 14th. BidaskClub lowered shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Thursday, July 27th. Royal Bank Of Canada reiterated a “hold” rating and set a $6.00 price objective on shares of The Rubicon Project in a research note on Monday, June 5th. ValuEngine lowered shares of The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Friday, June 2nd. Finally, B. Riley reiterated a “neutral” rating and set a $5.00 price objective on shares of The Rubicon Project in a research note on Wednesday, August 2nd. Three equities research analysts have rated the stock with a sell rating, eight have assigned a hold rating and one has issued a buy rating to the company’s stock. The Rubicon Project has a consensus rating of “Hold” and a consensus target price of $6.36.

Shares of The Rubicon Project (RUBI) opened at 4.05 on Tuesday. The Rubicon Project has a 52 week low of $3.38 and a 52 week high of $9.16. The firm’s market cap is $198.64 million. The firm has a 50 day moving average of $3.94 and a 200 day moving average of $5.24.

The Rubicon Project (NYSE:RUBI) last announced its quarterly earnings results on Tuesday, August 1st. The software maker reported ($0.21) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.15) by ($0.06). The Rubicon Project had a negative net margin of 20.28% and a negative return on equity of 1.15%. The firm had revenue of $42.90 million for the quarter, compared to the consensus estimate of $47.98 million. During the same period in the prior year, the business earned $0.17 earnings per share. The company’s revenue for the quarter was down 34.1% on a year-over-year basis. Equities analysts predict that The Rubicon Project will post ($0.49) earnings per share for the current fiscal year.

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The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Insider Buying and Selling by Quarter for The Rubicon Project (NYSE:RUBI)

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