Head-To-Head Review: Marchex (MCHX) and Its Competitors

Marchex (NASDAQ: MCHX) is one of 36 public companies in the “Advertising & Marketing” industry, but how does it compare to its peers? We will compare Marchex to related companies based on the strength of its earnings, valuation, dividends, institutional ownership, profitability, risk and analyst recommendations.

Analyst Ratings

This is a summary of current ratings and target prices for Marchex and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marchex 0 1 0 0 2.00
Marchex Competitors 81 541 930 17 2.56

Marchex presently has a consensus price target of $3.00, suggesting a potential downside of 4.46%. As a group, “Advertising & Marketing” companies have a potential upside of 18.59%. Given Marchex’s peers stronger consensus rating and higher possible upside, analysts clearly believe Marchex has less favorable growth aspects than its peers.

Earnings & Valuation

This table compares Marchex and its peers top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Marchex $105.54 million -$12.35 million -8.05
Marchex Competitors $1.10 billion $149.51 million 17.23

Marchex’s peers have higher revenue and earnings than Marchex. Marchex is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


This table compares Marchex and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marchex -15.53% -10.65% -9.44%
Marchex Competitors -6.57% -9.05% -2.81%

Institutional and Insider Ownership

49.7% of Marchex shares are owned by institutional investors. Comparatively, 57.7% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 27.4% of Marchex shares are owned by insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Risk & Volatility

Marchex has a beta of 1.15, suggesting that its stock price is 15% more volatile than the S&P 500. Comparatively, Marchex’s peers have a beta of 1.04, suggesting that their average stock price is 4% more volatile than the S&P 500.


Marchex peers beat Marchex on 10 of the 12 factors compared.

Marchex Company Profile

Marchex, Inc. is a mobile advertising analytics company. The Company offers products and services for enterprises that depend on consumer phone calls to drive sales. Its media analytics products can provide actionable intelligence on media channels advertisers use to acquire customers over the phone. Its Marchex Omnichannel Analytics Cloud helps marketers connect customer conversions driven from paid media channels, including search, display and video, social and sites, to phone calls made to a business. Its product offerings include Marchex Call Analytics, Marchex Search Analytics, Marchex Display and Video Analytics, Marchex Social Analytics, Marchex Call Marketplace and Local Leads. Its Local Leads platform is a white-labeled, full service advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers, to sell call advertising, search marketing and other lead generation products.

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