Head to Head Survey: Instructure (INST) and DealerTrack Technologies (TRAK)

Instructure (NYSE: INST) and DealerTrack Technologies (NASDAQ:TRAK) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, dividends, profitability and analyst recommendations.

Institutional and Insider Ownership

78.3% of Instructure shares are owned by institutional investors. 62.5% of Instructure shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Instructure and DealerTrack Technologies’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Instructure $133.71 million 6.88 -$47.35 million ($1.79) -17.49
DealerTrack Technologies N/A N/A N/A N/A N/A

DealerTrack Technologies has higher revenue, but lower earnings than Instructure.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Instructure and DealerTrack Technologies, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Instructure 0 0 5 1 3.17
DealerTrack Technologies 0 0 0 0 N/A

Instructure presently has a consensus price target of $35.67, indicating a potential upside of 13.95%. Given Instructure’s higher possible upside, equities research analysts plainly believe Instructure is more favorable than DealerTrack Technologies.


This table compares Instructure and DealerTrack Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Instructure -38.12% -827.22% -45.34%
DealerTrack Technologies -3.45% -3.48% -1.59%


Instructure beats DealerTrack Technologies on 6 of the 9 factors compared between the two stocks.

Instructure Company Profile

Instructure, Inc. provides cloud-based learning management platform for academic institutions and companies across the world. The Company operates in the cloud-based learning management systems segment. The Company builds its learning management applications, Canvas for the education market and Bridge for the corporate market, to enable its customers to develop, deliver and manage face-to-face and online learning experiences. The Company develops software that students, teachers and employees use to help achieve their education and learning goals. Its applications develop academic and corporate learning by providing a platform for instructors and learners, enabling frequent and open interactions, streamlining workflow, and allowing the creation and sharing of content. The Company’s platform runs on a cloud-based architecture that enables users to teach, learn and engage across a range of application environments, operating systems, devices and locations.

DealerTrack Technologies Company Profile

Dealertrack Technologies, Inc. provides Web-based software solutions and services. The Company provides solutions and services for segments of the automotive retail industry, including dealers, lenders, original equipment manufacturers (OEMs), third-party retailers, aftermarket providers and other service providers. Dealertrack operates the online credit application networks in the United States and Canada. The Company’s solutions includes Digital Marketing solutions, Dealer Management solutions, F&I solutions, Inventory solutions, Registration & Titling solutions, and Collateral Management solutions. Digital Marketing solutions include digital marketing tools, such as desktop and mobile Website design, search engine optimization (SEO), search engine marketing (SEM), social media and reputation management tools. Registration & Titling solutions include online and cross-state vehicle registration services.

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