ServiceMaster Global Holdings (NYSE:SERV) versus Ituran Location and Control (ITRN) Critical Comparison

Ituran Location and Control (NASDAQ: ITRN) and ServiceMaster Global Holdings (NYSE:SERV) are both industrial products companies, but which is the superior stock? We will compare the two companies based on the strength of their profitabiliy, valuation, risk, analyst recommendations, earnings, dividends and institutional ownership.


Ituran Location and Control pays an annual dividend of $0.96 per share and has a dividend yield of 3.1%. ServiceMaster Global Holdings does not pay a dividend. Ituran Location and Control pays out 53.0% of its earnings in the form of a dividend.

Analyst Recommendations

This is a summary of current recommendations for Ituran Location and Control and ServiceMaster Global Holdings, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ituran Location and Control 0 0 1 0 3.00
ServiceMaster Global Holdings 2 0 4 0 2.33

Ituran Location and Control currently has a consensus price target of $31.00, suggesting a potential upside of 0.81%. ServiceMaster Global Holdings has a consensus price target of $42.17, suggesting a potential upside of 4.40%. Given ServiceMaster Global Holdings’ higher probable upside, analysts clearly believe ServiceMaster Global Holdings is more favorable than Ituran Location and Control.

Insider & Institutional Ownership

52.1% of Ituran Location and Control shares are owned by institutional investors. 1.2% of ServiceMaster Global Holdings shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility and Risk

Ituran Location and Control has a beta of 0.81, suggesting that its share price is 19% less volatile than the S&P 500. Comparatively, ServiceMaster Global Holdings has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500.

Valuation and Earnings

This table compares Ituran Location and Control and ServiceMaster Global Holdings’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Ituran Location and Control $209.49 million 3.08 $62.54 million $1.81 16.99
ServiceMaster Global Holdings $2.78 billion 1.95 $654.00 million $1.14 35.43

ServiceMaster Global Holdings has higher revenue and earnings than Ituran Location and Control. Ituran Location and Control is trading at a lower price-to-earnings ratio than ServiceMaster Global Holdings, indicating that it is currently the more affordable of the two stocks.


This table compares Ituran Location and Control and ServiceMaster Global Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ituran Location and Control 18.15% 35.51% 21.61%
ServiceMaster Global Holdings 5.61% 43.03% 5.19%


ServiceMaster Global Holdings beats Ituran Location and Control on 9 of the 16 factors compared between the two stocks.

Ituran Location and Control Company Profile

Ituran Location and Control Ltd. is a provider of location-based services, consisting of stolen vehicle recovery (SVR), fleet management services and other tracking services. The Company also provides wireless communication products used in connection with its location-based services and various other applications. Its operations consist of two segments: location-based services and wireless communications products. Its location-based services segment consists of its SVR and tracking services, fleet management and value-added services consisted of personal locater services and concierge services. Its wireless communications products segment consists of short and medium range two-way machine-to-machine wireless communications products that are used for various applications, including automatic vehicle location (AVL) and automatic vehicle identification. It primarily provides its services, as well as sells and leases its products in Israel, Brazil, Argentina and the United States.

ServiceMaster Global Holdings Company Profile

ServiceMaster Global Holdings, Inc. is a provider of essential residential and commercial services. The Company operates through three segments: Terminix, American Home Shield and the Franchise Services Group. Its portfolio of brands includes Terminix, American Home Shield, ServiceMaster Restore, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. The Terminix segment provides termite and pest control services in the United States. The American Home Shield segment provides home warranty plans that cover the repair or replacement of components of up to 21 household systems and appliances, including electrical, plumbing, central heating and air conditioning (HVAC) systems, dishwashers and ovens/cook tops. The Franchise Services Group segment consists of the ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Furniture Medic (cabinet and wood furniture repair) and AmeriSpec (home inspection) businesses.

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