Head-To-Head Review: Yandex N.V. (YNDX) vs. Baidu (BIDU)

Baidu (NASDAQ: BIDU) and Yandex N.V. (NASDAQ:YNDX) are both mid-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, earnings, institutional ownership, analyst recommendations, risk and profitabiliy.

Earnings & Valuation

This table compares Baidu and Yandex N.V.’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Baidu $10.98 billion 6.95 $3.14 billion $5.26 41.83
Yandex N.V. $2.58 billion 3.70 $709.09 million $0.32 92.28

Baidu has higher revenue and earnings than Yandex N.V.. Baidu is trading at a lower price-to-earnings ratio than Yandex N.V., indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

64.7% of Baidu shares are owned by institutional investors. Comparatively, 70.1% of Yandex N.V. shares are owned by institutional investors. 16.7% of Baidu shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations for Baidu and Yandex N.V., as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baidu 1 11 10 0 2.41
Yandex N.V. 1 1 8 0 2.70

Baidu currently has a consensus price target of $191.79, indicating a potential downside of 12.82%. Yandex N.V. has a consensus price target of $32.28, indicating a potential upside of 9.30%. Given Yandex N.V.’s stronger consensus rating and higher possible upside, analysts plainly believe Yandex N.V. is more favorable than Baidu.


This table compares Baidu and Yandex N.V.’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Baidu 18.08% 14.62% 7.42%
Yandex N.V. 8.07% 14.52% 9.75%

Volatility and Risk

Baidu has a beta of 1.91, indicating that its share price is 91% more volatile than the S&P 500. Comparatively, Yandex N.V. has a beta of 2.85, indicating that its share price is 185% more volatile than the S&P 500.


Baidu beats Yandex N.V. on 8 of the 14 factors compared between the two stocks.

About Baidu

Baidu, Inc. is a Chinese language Internet search provider. The Company offers a Chinese language search platform on its Baidu.com Website that enables users to find information online, including Webpages, news, images, documents and multimedia files, through links provided on its Website. In addition to serving individual Internet search users, the Company provides a platform for businesses to reach customers. Its business consists of three segments: search services, transaction services and iQiyi. Search services are keyword-based marketing services targeted at and triggered by Internet users’ search queries, which mainly include its pay-for-performance (P4P) services and other online marketing services. Its transaction services include Baidu Nuomi, Baidu Takeout Delivery, Baidu Maps, Baidu Connect, Baidu Wallet and others. iQiyi is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows and other programs.

About Yandex N.V.

Yandex N.V. is an Internet and technology company, and operates Internet search engine. The Company’s segments include Search and Portal, E-commerce, Taxi, Classifieds and Experimental businesses. The Company’s Search and Portal segment offers a range of services in Russia, Ukraine, Belarus and Kazakhstan, among which are search, location-based, personalized and mobile services, that enable the Company’s users to find relevant and objective information to communicate and connect over the Internet, from both their desktops and mobile devices. The Company’s search engine offers access to a range of information available online. The Company’s Yandex.Market gives retailers a platform to reach customers seeking specific retailer, product or price information. As of December 31, 2016, Yandex.Taxi was operating in 46 cities across Russia, Georgia, Armenia, Kazakhstan, Belarus and Ukraine. The Company’s Classifieds business unit includes Auto.ru, Yandex.Realty, Yandex.Jobs and Yandex.Travel.

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