A new small-ship ultra-luxury venture will soon come to fruition. In the latter part of 2019, a new cruising and yachting brand will be launched by the Ritz-Carlton with the first of three ultra-luxury 298-passenger yachts being launched.
A second yacht is scheduled to be christened during the 2021 first quarter with the third setting sail in early 2022.
The new brand will feature all-suite and all-balcony yachts and is a creation of Ritz-Carlton Hotel part of the Marriott International line of hospitality properties and Lars Clasen and Douglas Prothero two maritime experts.
The Ritz-Carlton is providing its luxury hospitality service in a long-term agreement, with general reservations opening during May of 2018.
The Ritz-Carlton said that over 400,000 of its guests have taken a cruise over the last 12 months. Company officials believe the new line of yachts will have as many as 36,000 guests each year.
Therefore, it is confident that the brand will effectively market to those clients loyal to both the Ritz-Carlton and past cruise guests.
Prothero is the managing director of the new yacht collection. Prothero said the Ritz is known for its legendary high standards and service.
Clasen, who is the other managing director at the yacht collection, has been in the cruise industry as a top executive for years with AIDA Cruises and is the co-owner at A-Rosa Cruises.
The first yacht is expected to host 7- to 10-day cruises and will be point to point itineraries. While no specific itineraries have been made public, the vessels, which will be 623 feet long, will have the advantage to call at ports larger ships are not able to.
The first ship will cruise northern Europe, the Mediterranean, Latin American and the Caribbean, but its location will depend upon the season.
The ships will have both day-time and overnight ports of call with a curated destination experience included.
Each yacht will be outfitted with 149 suites designed jointly by Tillberg Design of Sweden and Ritz Carlton.
Food and beverage locations will be available throughout the yacht with some have just a few tables while others will be much larger.
The Ritz-Carlton experience that every guest enjoys will be transplanted onto the new yacht line but the line will be offering curated destination experiences that are one of a kind both on the ship and off through collaboration with local artists, musicians and chefs.