Baozun (BZUN) Getting Somewhat Positive News Coverage, Report Finds

Press coverage about Baozun (NASDAQ:BZUN) has trended somewhat positive this week, according to Alpha One. The research firm, a service of Accern, identifies negative and positive news coverage by analyzing more than twenty million news and blog sources in real time. Alpha One ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Baozun earned a news sentiment score of 0.08 on Alpha One’s scale. Alpha One also gave news stories about the technology company an impact score of 0 out of 100, indicating that recent news coverage is extremely unlikely to have an effect on the company’s share price in the immediate future.

Here are some of the media headlines that may have effected AlphaOne’s rankings:

Separately, Bank of America Corp reaffirmed a “buy” rating and issued a $26.00 target price (up previously from $18.70) on shares of Baozun in a report on Monday.

Shares of Baozun (NASDAQ:BZUN) traded down 0.73% during mid-day trading on Friday, hitting $21.72. The company’s stock had a trading volume of 845,716 shares. Baozun has a 1-year low of $5.53 and a 1-year high of $23.56. The company has a 50-day moving average of $16.67 and a 200 day moving average of $14.68. The company has a market cap of $1.16 billion, a price-to-earnings ratio of 90.50 and a beta of 4.54.

Baozun (NASDAQ:BZUN) last released its quarterly earnings data on Tuesday, May 16th. The technology company reported $0.07 earnings per share for the quarter, missing analysts’ consensus estimates of $0.08 by $0.01. Baozun had a net margin of 1.23% and a return on equity of 3.15%. The business had revenue of $804.90 million during the quarter, compared to analysts’ expectations of $802.98 million. During the same quarter in the prior year, the firm posted $0.04 earnings per share. The firm’s quarterly revenue was up 20.5% on a year-over-year basis. On average, analysts expect that Baozun will post $0.69 EPS for the current year.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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